men in the media

Today we discussed some stereotypes that often effect men in media today and we talked and worked out how men are misrepresented in certain commercials, films and advertisements.


The old spice ad

https://www.youtube.com/watch?v=uLTIowBF0kE&list=PLB9F260CE56D04E73&index=3

he is basically saying I am what you want to be but you’re never going to be me so just have this old spice body wash and you can be something like me. 

Its telling men that they need to step up their game 

The guy is strong buff tuff, he has abs, he is tan

He is saying that men need to be adventurous 

He walks on water which states that if he uses old spice he can be godly 

he states he built the kitchen with his bare hands stating than men need to be able to build things.

He lands in a spa which is a symbol for wealth and relaxation

The spa breaks an he is on a motorcycle 

It is not a realistic expectation of men and this is a totally stereotyped man 

It mis represents every male ever

The solo guy

https://www.youtube.com/watch?v=PV3Rma_9J3w

• No one can do that except (possibly) a very minimal number of men
• Hardly any men look as good as this guy he is setting unrealistic representations in the media
• If you drink solo it will make you strong and powerful like this guy
• Males need to be adventurous and strong and able to defend themselves and survive in the jungle 

The diet coke guy

https://www.youtube.com/watch?v=PwYCvTpYMCA

• If you drink diet coke you will look like that gardener because it has zero sugar and calories
• Men are supposed to be adored by woman
• The male is usually in control of the situation
• The ‘sex symbol’ athletic strong tan six pack image of the guy misrepresents men
• The man was objectified
• What happens in this ad is okay for men but not for women

Lynx Angels

https://www.youtube.com/watch?v=3G1j-SY8YLc

• The guy is attractive but not supposed to look like a supermodel, he does not have a fancy apartment and doesn’t have a six pack but the fact he is using lynx body spray represents, because of the angel that fall from the sky who are beautiful, that he can get any woman he wants by using lynx body spray. 
• The idea of the average guy relates and connects to the majority. 
• Men are supposed to always be looking for a woman.

Calvin Klein ad

(look at him though)

• He looks chiseled and has an amazing jawline he is a little hairy which shows masculinity. He is in a light that shows off his AMAZING abs and he looks sweaty which makes you think he has been doing some kind of physical activity. This is misrepresenting men as they don’t all look like this. 

Azzaro men's fragrance

The man in this has a perfect face and perfect jawline. AS Libby would say “he is an exquisite specimen.” 

The problem is only the smallest percentage of men actually look like this so he is seriously mis representing men

The woman holding onto him is meant to say that women will want you if you wear this fragrance. 

Omega watches

• The guy from the James bond movies is in this ad and he looks seriously attractive and sophisticated.
• Basically this ad is saying this watch is a symbol of sophistication and success and if you have it you will be both these things. 

Twilight

https://www.youtube.com/watch?v=S2HIda5wSVU&feature=player_embedded

• The men in these seem solely concerned with the well being of the completely useless heroine Bella Swan. In the film this is all the two male protagonists are concerned with.
• This seriously mis represents men as they don’t often float through life trying to only focus on controlling and taking care of ‘their girl’
• As well as this the two characters are very very attractive and not exactly an accurate representation of the entire male population in either looks or behaviour
• (side note most of the male population are not werewolf nor do they sparkle.)

The overall representation of men in all of these advertisements are definitely not realistic as men are often not as attractive, not as showy or attentive or as seductive or over protective as the men in all of these different mediums of media therefore men have been severely misrepresented or over sexualised and it is often overlooked in a way that over sexualisation of women is not. 

I feel that men and boys may feel inadequate to these perfect media images in the same way that women do They may feel that they are not buff, strong, tall tan or attractive enough or feel that they are not enough for the person they are with and should be more mach, more strong and more attentive. But really the media just misrepresents men.