American Horror genre in the 1990's and thinking about planning/questioning

- The american horror genre entered into a slump in the 1990's that it is yet to recover from
- psychological thrillers like psych by hitchcock were gone and slash films were using their appeal.
- In the late 1990's a new wave of horror films known as "J horror" began to develop a cult following in the US
- American remakes often devote large amounts of time to the explanation of why

Things to consider
- Does the remake conform to American stereotypes?
Yes, in a way. the remake still carries many cultural conventions from the original, but it does the American thing where everything is over explained and the antagonist is quite humanised therefore it is both challenging and conforming stereotypes.

Do the films differ for different audiences
- For Japan part of the "J horror" style is to not be too obvious and leave some explanations murky
- everything needs to be very explained for western audiences, they often want to know everything

- The sort of horror films that were popular before the ring were
- Slasher
- People going insane and murdering
- Demon possesion

Thesis:
The Hollywood remake of the ring was important as it allowed for the emergence of "J horror" in the mainstream media

Beginning planning
Before J horror
- Hollywood was stuck in a "Horror slump" from the late 80's to the late 90's where the same ideas and storylines were just being repeated and remade
- It was the same sorts of stories: slashers, people going mad and becoming murderous, demon possession
- the Ring brought something fresh to the scene of horror "J horror"
- This unique idea of a cursed video tape, a terrifying prospect
- That somehow technology could hybrid with forces on the other side to become deadly, chilled viewers and soon these sorts of films known as "J horror" developed a cult following.