Advertising in the last ten years to the last five years

How has advertising on the internet evolve din the last ten years

• Ten years ago 
• Ten years ago the intent had minimal pictures and lots of information that was written
• Advertising would have occurred through meta tags where people would search through tags to find information or advertising
• It would have minimal or no pictures and be mostly writing. 

Five years

• social media has blown up completely
• Side bars track what you have been looking up online to advertise to you product that you have been recently searching for or things that relate to you
• there are often short advertisements over the top of youtube videos
• everything has become completely visual 

How would we advertise Age of Ultron with no internet?

- Target radio listeners ages by playing music that is aimed towards younger listeners or older listeners. Then create advertisements aimed at the age of the listeners to advertise to them.

- Target TV watchers through poll and fins out what age group is watching what. Then target advertisements towards the age groups.

- Comicon and conventions to build excitement about the events

- For school children or children who commonly take the bus put a buss wrap advertisement on a bus, that would appeal to them.

- Macca's toys and advertising through Macdonald's aimed at little kids

- Video games about the movie aimed at young adults and children

- Action figure's and movie themed toys advertised on television at times when children's shows are playing to create excitement and desire.

- Children's clothing and advertising on graphic teeshirts

- Posters aimed at certain people who shop in certain places

- Video stores advertising in the windows and setting out new movies and films that they want to advertise

- Through magazines and newspapers targeted at certain readers and their ages

- Confectionary items and merchandising food

- Prizes in food boxes

- arcade games and themes prizes

- Theme song or jingles that were iconic also songs that were iconic to movies (e.g the breakfast club)

- Targeted trailers towards specific age groups in cinemas

- On forms of transport advertising

- Costumes at big publicised events

How would we advertise with minimal internet?

- Posters in shopping centres/bathrooms/cinemas/noticeboards
- Posters targeted to the people who shop in certain shops in the shops
- Television, non pay TV and payed TV
- Celebrity interviews on all TV and red carpet premiers
- Bus stop poster
- Large billboards
- Radio shows and interviews
- Audio trailers targeted to the age group of listeners on the radio
- Trailers on flash websites
- Merchandise
- Magazine interviews and promotions and advertisements

Avengers age of Ultron insane advertising

Avengers Age Of Ultron has been advertised and promoted in so many different ways
- Facebook side bars
- Ads before youtube videos
- Pop up as on websites
- Celebrity promo
- website quizzes
- Social media posters
- news articles
- Sponsered videos
- Video Games

There have been over 4-5 trailers released for Avengers Age Of Ultron

in terms of marvel calling them official there was only 3

More specifically
- Late night shows/talk shows like Jimmy Kimmel or Ellen
- Quizzes on Buzzfeed
- Celebrities tweeting/instagramming/social media-ering about the movie
- Massive billboards
- On the red carpet
- Award shows
- Fans tweeting/social media-ering about the film
- promoted interviews
- Panels (red carpet) like comicon or radio shows
- Video game companies often produce new video games for these films.

Star wars trailer comparison

Well today in Media we were told to watch two star wars trailers. One from 1977 and one called revenge of the with. I will link them below.

https://www.youtube.com/watch?v=vP_1T4ilm8M

https://www.youtube.com/watch?v=a3Cdj3GpobM

We were asked these two questions about the trailer:

1. How did both trailers follow the heroes journey?

2. How did the two trailers differ?

• The 1977 trailer revolves around Luke Sky walker and his Journey from being taken from his barren like planet to being trained to be powerful. The sequence shows his going through training, trials and experiences as well as his great adventure through space that encompasses the hero’s journey. 

• The return of the with trailer focusses on Annakin Sky walker and his adventure as well as his mentors who train him, and some of the trials they all go through involving the dark side. 

The second trailer’s themes seem to be a lot more dark and a lot more serious than the first one. The first one seems much more light hearted and fun than the second one. Also the second one is made with a much high quality, better social effects and more modern graphics than the first one. 

Hero's Journey

The hero's journey is a theme used in many pop culture and ancient stories, including: Greek mythology, or any mythology, Star wars, Alice in wonderland, the Wizard of Oz and Harry potter. It often involves an ordinary relatable character going on a journey that will lead to the outcome of them being a hero.

There are many aspects of the Hero's Journey that make it up and we went through many of them today in class. Though a full description of all of the stages of a hero's journey are seen on this wikipedia page. http://en.wikipedia.org/wiki/Monomyth#

We were told to pick three stories or films that we knew and explain how they followed some of the aspects of this hero's journey. These were the ones I picked:

 Harry potter

• The call to adventure in this film is when Harry gets his Hogwarts letter and when Hagrid tells him he is a wizard. 

• The mentor characters in this film are
• Dumbledore: He provides wisdom throughout the films, he often gives harry hints and information he needs to accomplish the tasks.
• Lupin: He helps harry defend himself against dementors and gives him helpful information along his journey at different times. 
• Mcgonagall: She is a constant mentor in Harry potter providing him with information and acting as an authority figure. 
• Sirius Black: He provides Harry with wisdom and reassurance in trying circumstances.
• there are many but these are some

• I think for harry potter the goddess character or characters are Ron and hermione, the people who, for most of the series, he cares most for.

• Harry’s reward is the fact that he defeats Voldemort and he is out of his life. Voldemort is a constant fear for Harry and the fact he is free from him.

Alice in wonderland

• The call to adventure is when Alice falls down the Rabbit hole and enters wonderland, and is in the room with the doors and she chooses to try to get through a door. 

• The mentor is the Mad hatter and the rabbit as they provide her with wisdom and information about wonderland and what she must do. 

• The goddess Character in alice in wonderland is the thought of going back home and leaving wonderland, Alice is in constant fear and apprehension about where she is and wants to get home back to safety. 

• The boon or reward in Alice in wonderland is the fact that she realises that Wonderland is not real and is allowed to go home. 

Charlie and the Chocolate factory

• The call to adventure is when Charlie gets the golden ticket and is allowed to come to the chocolate factory and begin his adventure. 

• The mentor character is Charlie’s grandfather who encourages him to go find the golden ticket and go on the journey and Willy Wonka providing wisdom for him and information, inviting him inside and allowing for the adventure to begin.

• The Goddess character or metaphor is char lies family, as he has an intense love for them

• The boon is the fact that charlie gets to keep the chocolate factory and bring his family to live in it, as well as being the next in line to run it. 

Chicago planning

Singing in the rain planning